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Fast Company

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  • NBA announces it’s using smart basketballs and wearable tech in preseason games

    The NBA is experimenting with two pieces of technology in the leadup to the season, the league announced Monday.Select exhibition games will include a smart basketball that has a Bluetooth sensor in it and can collect data for future use in real-time officiating decisions.

    Fast Company — Technology1 min read
  • Starbucks hit with a class-action lawsuit over its ‘sugar free’ protein drinks

    Starbucks is facing a consumer lawsuit over claims that the protein drinks labeled “sugar-free” on its cafe menus may actually contain more sugar than a Reese’s peanut butter cup.The federal lawsuit filed late Friday in Seattle alleges that eight protein beverages Starbucks sells in the U.S.

    Fast Company AI2 min read
  • Warren Buffett says successful people get these 3 life decisions right

    Warren Buffett is incredibly wise—much wiser than I am. But beyond his impressive expertise in investments over the decades, the down-to-earth wisdom he shares publicly is not really that earth-shattering. The reason is that Warren Buffett is saying it.

    Fast Company AI3 min read
  • Why America can’t build the iPhone

    For six decades, I’ve worked on product design and manufacturing for companies such as Polaroid, Seiko, and Apple, as well as startups. When I worked at Polaroid and Apple, they still had their own factories and chose to go to Asia to build products.

    Fast Company — Technology12 min read
  • Why America can’t build the iPhone

    For six decades, I’ve worked on product design and manufacturing for companies such as Polaroid, Seiko, and Apple, as well as startups. When I worked at Polaroid and Apple, they still had their own factories and chose to go to Asia to build products.

    Fast Company AI12 min read
  • Robots are going to need a better story

    In 1897, Georges Méliès made Gugusse et l’Automate, one of the earliest films to feature a robot. The machine grows, fights its maker, and is eventually destroyed. It set the tone. For much of the next 120 years, our impressions of robots came from the silver screen.

    Fast Company AI5 min read
  • People will be your competitive advantage

    One of the biggest mistakes companies are making with AI is treating it primarily as a way to reduce talent, rather than as an opportunity to rethink how people and technology can work together.

    Fast Company AI4 min read
  • Consumer brands are digital health’s missing link

    At the EWA, we enable C-suite women to mentor each other to achieve personal and professional success. I am honored to share insights from thought leaders who are part of our peer-to-peer community.

    Fast Company AI4 min read
  • The 2 next big things from long-established companies for 2026

    Innovation can be challenging, even for companies with a clean slate. Those who have an established track record of 15 or more years of business must navigate history, culture, product lines, and other entrenched forces that can be both assets and inhibitors.

    Fast Company AI2 min read
  • The 4 next big things in food and agriculture for 2026

    Climate change is making food harder to produce, even as agriculture remains a major source of emissions. At the same time, farmers are contending with labor shortages, rising costs, and pressure to get more out of every acre.

    Fast Company — Technology3 min read
  • The 6 next big things in data for 2026

    Training data begat large language models—and ever since, they’ve been intimately bound. This year’s honorees include a database tuned for AI agents, a dataset for AI-aided diagnosis of breast tumors, and a platform that gives companies more control over how their data is acquired and used.

    Fast Company — Technology4 min read
  • The 7 next big things in health and medicine for 2026

    As these honorees show, the future of medicine is looking more and more . . . futuristic. They include AI that diagnoses more than a dozen serious conditions from a single abdominal scan, a sci-fi-worthy clinic that reimagines the preventive care model, and a psychedelic that tackles…

    Fast Company — Technology5 min read
  • The 6 next big things in data for 2026

    Training data begat large language models—and ever since, they’ve been intimately bound. This year’s honorees include a database tuned for AI agents, a dataset for AI-aided diagnosis of breast tumors, and a platform that gives companies more control over how their data is acquired and used.

    Fast Company AI4 min read

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