Firework | What the Rise of GLP-1s Is Doing to Grocery Shopping Carts
GLP-1 medication use is reshaping what ends up in grocery carts. Here's what that shift means for how brands merchandise and market products.
Firework Blog5 min read
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Firework | The Right to Repair Movement Is Coming for Appliance Brands' Service Revenue
State-level Right to Repair laws are reshaping appliance service revenue. Here's what that means for how brands need to communicate with owners.
Firework Blog5 min readFirework | The Room, Not the Product, Is What Appliance Shoppers Are Actually Buying
Shoppers rarely buy an appliance in isolation. A leadership perspective on why the room around the product matters more than the product photo alone.
Firework Blog6 min readFirework | Why Installation Anxiety Quietly Kills Appliance Conversion
A great appliance can still lose the sale over one unanswered question: will it actually fit and install where I need it to. A leadership perspective on installation anxiety.
Firework Blog5 min readFirework | Tariffs Are Squeezing Appliance Margins. Here's What That Means for How Brands Need to Sell
Tariffs are squeezing appliance margins and slowing demand. Here's what that means for how brands need to sell right now.
Firework Blog5 min readFirework | Why Retail Media Alone Won't Save Grocery Conversion
Retail media is driving grocery visibility, but visibility alone doesn't convert. A leadership perspective on why retail media needs content to work.
Firework Blog6 min readFirework | What Back-to-School Footwear Demand Is Telling Retailers About Fit Confidence
Back-to-school is footwear's second-biggest demand spike of the year. Here's what retailers need to get right about fit confidence during it.
Firework Blog6 min readFirework | The Case for Treating Every SKU Variant as a Video Opportunity
Appliance catalogs carry more SKU variation than traditional video production can realistically cover. A leadership perspective on treating every variant as a video opportunity.
Firework Blog6 min readFirework | The Store Window Moved to the Feed. Fashion Brands Haven't Caught Up.
The storefront window used to be fashion's first impression. A leadership perspective on why that moment has moved to the social feed, and what brands haven't caught up to yet.
Firework Blog6 min readFirework | Back-to-School Grocery Trips Are Becoming Discovery Moments, Not Just Restocks
Back-to-school grocery trips are becoming discovery moments, not just restocks. Here's what that means for how grocery brands should show up in late August.
Firework Blog6 min readFirework | TikTok Shop Grew 108% in Fashion. What That Means for Where Discovery Happens Now
Fashion sales on TikTok Shop grew 108% year over year. Here's what that growth rate means for where fashion discovery actually happens now.
Firework Blog6 min readFirework | What Back-to-School Appliance Shopping Reveals About the New Digital Showroom
Back-to-school small appliance demand is surging as students set up dorms and first apartments. Here's what that reveals about the new digital showroom.
Firework Blog5 min readFirework | Trust Is Beauty's New Currency, and Video Is How You Earn It
Beauty consumers are more skeptical of claims than ever. A leadership perspective on why trust, not price or novelty, is now the category's real currency.
Firework Blog5 min readFirework | TikTok Shop Now Drives Most of Its Sales From One Category: Beauty
Beauty and personal care now account for the vast majority of TikTok Shop sales in the US. Here's what that concentration means for brand video strategy.
Firework Blog6 min readFirework | Beauty Ecommerce Just Outgrew the Store by 6x. Here's What's Driving It.
New NielsenIQ data shows beauty ecommerce growing 6x faster than in-store in 2026. Here's what the shift to AI-driven discovery means for beauty brands.
Firework Blog6 min readFirework | What the Latest CPI Data Means for How Grocery Brands Talk About Value
New CPI data shows grocery prices climbing again. Here's what that means for how grocery brands need to talk about value online.
Firework Blog5 min readFirework | What Happens When the AI Recommends a Product You've Never Heard Of
Generative AI is now recommending beauty products directly to shoppers. A leadership perspective on what that means for brand discovery.
Firework Blog6 min readFirework | Why Fit Confidence, Not Price, Is Fashion's Real Conversion Problem
Apparel's biggest conversion problem isn't price. It fits uncertainty. A leadership perspective on why video and AI are the real fix.
Firework Blog6 min read
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