Only 6% of marketers say AI is paying off in a big way. Here's what the winners are doing.
New research from Bain, shared exclusively with CMO Insider, finds most marketers are still waiting to see the impact of their AI investments.
45 stories
New research from Bain, shared exclusively with CMO Insider, finds most marketers are still waiting to see the impact of their AI investments.
Ad agency group Dentsu is becoming one of Hollywood's newest players, and "Angry Birds Movie 3" is the most visible part of its push.
The "everything is an ad network" marketing maxim becomes truer by the week. It's also making life more complicated for marketers.
Brand mascots are one of the oldest mnemonics in the marketing playbook for a reason: they work well.
Trump's lunch with tech leaders like Elon Musk produced a "morally binding" safety accord, a new name for AI, and a handful of eye-catching moments.
Clio has bought Learned Hand, a startup building AI tools for judges and law clerks.
At DevDay 2026, OpenAI CEO Sam Altman weighed in on the job market and called tokens a "terrible" metric. He also shared how he uses the Dots agents.
The YouTube golf collective's heads of content and events posted that they had left the organization.
Disney is cutting employees following its April and July downsizing under new CEO Josh D'Amaro.
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