The relationship between AI and influencers is … complicated
AI isn't just bringing slop to social media feeds. It's also leaving a massive imprint on the creator economy.
Business Insider - AI4 min read
Media
35 stories
David Ellison goes minimalist with his new name for his Paramount-Skydance-Warner-Bros-Discovery empire
David Ellison has a new name for the company that will result from the $110 billion mega-merger between Paramount Skydance and Warner Bros. Discovery.
Business Insider - AI3 min readNBCUniversal is cutting a few hundred global streaming tech employees
NBCUniversal told streaming tech employees that it's laying off staffers across Europe and the US.
Business Insider - AI3 min readBob Chapek says he shouldn't have taken the Disney CEO job — and has some advice for Josh D'Amaro
Bob Chapek backs current top Disney executive Josh D'Amaro, saying his promotion was "appropriate," and offered some advice.
Business Insider - AI6 min readHere's what David Ellison told Paramount employees about the new co-CEO he just hired
Paramount Skydance's David Ellison just introduced new co-CEO Ynon Kreiz ahead of its $110 billion deal with Warner Bros. Discovery.
Business Insider - AI3 min readDavid Ellison picks Mattel's CEO to share his Paramount-WBD empire with
David Ellison will share the reins of the combined Paramount-Warner Bros. Discovery with former Mattel CEO Ynon Kreiz.
Business Insider - AI2 min readCondé Nast CEO Roger Lynch is leaving to run toy giant Mattel. Read his memo to staffers.
Condé Nast CEO Roger Lynch is stepping down after more than seven years at the home of Vogue and Vanity Fair. Read his memo to employees.
Business Insider - AI5 min readOnly 6% of marketers say AI is paying off in a big way. Here's what the winners are doing.
New research from Bain, shared exclusively with CMO Insider, finds most marketers are still waiting to see the impact of their AI investments.
Business Insider - AI4 min readDentsu is making a big Hollywood bet with ‘Angry Birds 3’ — and beyond
Ad agency group Dentsu is becoming one of Hollywood's newest players, and "Angry Birds Movie 3" is the most visible part of its push.
Business Insider - AI4 min readThe $200 billion retail media boom is causing headaches for CMOs
The "everything is an ad network" marketing maxim becomes truer by the week. It's also making life more complicated for marketers.
Business Insider - AI5 min readMarketing pros say Meta should go all in on its cuddly Muse mascot — and ignore the critics
Brand mascots are one of the oldest mnemonics in the marketing playbook for a reason: they work well.
Business Insider - AI4 min readDavid Ellison won Warner. Next up: taking on Netflix and YouTube.
David Ellison bought Paramount, and is about to add Warner and its HBO. Now he has to figure out how to compete with Netflix and YouTube.
Business Insider - AI5 min readHollywood exec Ari Emanuel says he treats his to-do list like a 'contract' with himself
WME chairman Ari Emanuel said his "relentless" approach to getting things done helped him get noticed early in his career.
Business Insider - AI3 min readParamount's streaming chief is out ahead of the WBD merger. Read the memo she sent to staff.
Paramount Skydance's streaming head exits ahead of the WBD merger. She told staff CEO David Ellison was "optimizing for HBO stability."
Business Insider - AI5 min read2 more Good Good leaders are out in the wake of the YouTube group's ad blow-up
The YouTube golf collective's heads of content and events posted that they had left the organization.
Business Insider - AI3 min readDisney is starting its 3rd round of layoffs under CEO Josh D'Amaro
Disney is cutting employees following its April and July downsizing under new CEO Josh D'Amaro.
Business Insider - AI2 min readMeta is on an app-building spree as it hunts for its next Facebook moment
Muse, Pocket, Instants. Meta is launching apps left and right in search of an AI app that becomes the company's next mega-hit.
Business Insider - AI5 min read
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