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A survey of US shoppers in 2026 found that 57% would let an AI agent switch brands if it found better value. More than half — 51% — said they’d let AI handle the entire purchase process from research to checkout.
The AthenaHQ State of AI Search 2026 report, released today and based on millions of AI-generated responses across eight leading LLMs, puts a precise number on a problem most marketers sense but can’t quantify: the average brand appears in just 16.3% of AI answers targeting its category.
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