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Startup life3 min read

AI helped make my new cologne. Smells like success to me

A Dutch startup’s chatbot brought my ‘eau de LLM’ fragrance to life — can it waft its way into the perfume world?

By Éanna KellySifted AI
AI helped make my new cologne. Smells like success to me

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Originally published by Sifted AI on Sep 30, 2026.

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