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AI Overviews Currently Appear for 83% of Branded Searches

That prompted us to investigate AI Overviews for branded searches on a larger scale. We found that AI Overviews now appear for 83% of branded queries, potentially reducing clicks to brands’ own websites and giving third-party sources like Wikipedia, YouTube…

By Ryan LawAhrefs Blog
AI Overviews Currently Appear for 83% of Branded Searches

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Originally published by Ahrefs Blog on Oct 2, 2026.

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