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UCP Radar8 min read

AI Referral Traffic: How to Track It (and What It Misses)

Most AI referral traffic never shows up as AI in GA4. Here's how to track ChatGPT, Gemini and Perplexity properly, and why the number still understates you.

By UCP Radar TeamUCP Radar Blog
AI Referral Traffic: How to Track It (and What It Misses)

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Originally published by UCP Radar Blog on Aug 10, 2026.

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