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Apple Is Finally Ready to Enter Its Next Big Category: the Smart Home

Apple Inc. plans to make its long-delayed push into the smart-home market on Oct. 13, marking a critical product expansion for the company under new Chief Executive Officer John Ternus.

By Mark GurmanBloomberg Technology
Apple Is Finally Ready to Enter Its Next Big Category: the Smart Home

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Originally published by Bloomberg Technology on Sep 30, 2026.

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