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Apple2 min read

Apple’s new CEO could change when it launches phones and laptops

John Ternus, Apple's new CEO, wants Apple to launch products more often than its usual splashy moments in the fall and the spring, according to a Bloomberg report detailing some of Ternus's initial plans for the company.

By Jay PetersThe Verge - All Posts
Apple’s new CEO could change when it launches phones and laptops

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Originally published by The Verge - All Posts on Sep 29, 2026.

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