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Fine-tuning vs RAG for customer support: why retrieval wins almost every time

Fine-tuning vs RAG for support agents: the cost, staleness, and update-frequency arithmetic that makes retrieval the default choice for most teams.

By Udit GoenkaCommunicate Blog
Fine-tuning vs RAG for customer support: why retrieval wins almost every time

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Originally published by Communicate Blog on Aug 21, 2026.

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