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Google Tests URL Tracking Parameters in AI Overviews

Google may be testing URL tracking parameters in AI Overviews, but the case remains provisional. The key issue is attribution, not proof of a broad AI search redesign. Public evidence points more toward cleaner click labeling between AI surfaces and standard results.

By Elisa MurphySEO GPT Blog
Google Tests URL Tracking Parameters in AI Overviews

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Originally published by SEO GPT Blog on Oct 7, 2026.

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