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salesforce5 min read

SaaS companies' newest rivals are their own customers

Software giants downplayed SaaSpocalypse warnings, but Spotify, Twilio, and other companies are AI-coding certain tools.

By Sarah E. NeedlemanBusiness Insider - AI
SaaS companies' newest rivals are their own customers

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Originally published by Business Insider - AI on Sep 30, 2026.

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