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Swedish Company Uses A.I. Likeness of Greta Garbo in Ad

An ad produced by the manufacturing company SKF Group featured a digital version of the Swedish American actress, who died in 1990. Not all viewers found the replica convincing.

By Isabella KwaiNew York Times AI
Swedish Company Uses A.I. Likeness of Greta Garbo in Ad

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Originally published by New York Times AI on Oct 1, 2026.

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