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IEEE Spectrum17 min read

The Mind-bending Joyrides That Gave Rise to Tesla

In 2003, Martin Eberhard, a cofounder of Tesla Motors, decided it was time to start wooing investors. To do that, however, he needed an electric car. So he talked to Alan Cocconi and asked if he could borrow the tZero, the revolutionary and blazingly fast electric roadster that Cocconi had built at…

By Charles J. MurrayIEEE Spectrum
The Mind-bending Joyrides That Gave Rise to Tesla

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Originally published by IEEE Spectrum on Sep 15, 2026.

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