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Parse10 min read

The recommendation with a catch: AI hedges your brand most when buyers ask about price

Parse analyzed 754,533 AI brand recommendations for the hedge language attached to them. Most recommendations are clean: 92.6% carry no caveat. But when the buyer asks about price, AI attaches a hedge 22.2% of the time, 3.4x the rate on feature questions, and the single most common hedge is to…

By Parse Blog

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Originally published by Parse Blog on Jun 26, 2026.

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