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Trump, CEOs try to shed AI's toxic branding

The great AI rebranding is on, led by President Trump and tech titans like Nvidia CEO Jensen Huang, who are embracing an alternative term: "Superintelligence," or SI.Why it matters: Leaders in D.C.

By Dave LawlerAxios AI+
Trump, CEOs try to shed AI's toxic branding

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Originally published by Axios AI+ on Oct 1, 2026.

Read on Axios AI+(opens in a new tab)

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