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Who’s betting big on ChatGPT ads? Not Asian brands

OpenAI claims ChatGPT reaches people as they decide what to buy. But advertisers in Asia say they still can't tell whether the ads can sell anything.

By Pranav BalakrishnanTech in Asia
Who’s betting big on ChatGPT ads? Not Asian brands

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Originally published by Tech in Asia on Oct 5, 2026.

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