Yes, Grimes' new music video used AI — and lots of humans
Grimes' team tells Business Insider that AI was sparingly used in her new music video for "Accelerando." It also used more than 70 artists.

The article discusses the use of AI in Grimes' new music video for 'Accelerando,' emphasizing the collaboration between AI and human artists.
What happened
Grimes' team addressed the use of AI in her new music video, stating that AI was used as a minor tool alongside extensive human collaboration. The video features over 70 artists and production professionals, with AI artists credited in the credits.
Why it matters
The article underscores the importance of recognizing human contributions in AI-assisted creative projects, which is crucial for AI developers and content creators navigating the integration of AI in their work.
- AI can be a complementary tool in creative projects without replacing human input.
- Collaboration between AI and human artists is essential for maintaining creative integrity.
- Transparency in AI usage is important for maintaining trust in creative industries.
The bigger picture
The article highlights the need for transparency in AI usage within creative industries, emphasizing the balance between AI tools and human creativity.
The article discusses the balanced use of AI in Grimes' music video, emphasizing the significant role of human artists alongside AI tools.
Technical details
- AI-generated elements were selectively incorporated into the VFX process.
- The production used standard video-editing technologies like CGI.
- AI was used as a supplementary tool within an artist-driven VFX pipeline.
FAQ
How was AI used in Grimes' 'Accelerando' music video?
AI was used sparingly as a minor complementary tool in the video, with AI-generated elements selectively incorporated into the VFX process.
How many artists were involved in the production of the music video?
Over 70 artists and production professionals contributed to the creation of the music video.
What are Grimes' views on AI?
Grimes has expressed complex feelings about AI, including splitting royalties for AI art and participating in AI-related projects like the interactive plushie Grok.
This summary and analysis were generated with AI from the original article and may contain errors. Read the original for the full story.
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Originally published by Business Insider - AI on Oct 13, 2026.
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