Clay
Infrastructure for data, agentic workflows, and GTM plays
- Freemium· from $167/month
- Web
What is Clay?
Clay is an AI Agents tool. Infrastructure for data, agentic workflows, and GTM plays. Clay is freemium: it has a free plan, and paid plans start at $167/month. A free trial of 14 days is available. It is available on Web App. It is aimed at sales and outreach teams, marketing teams and customer support teams.
Provides infrastructure to access data, execute agentic workflows, and launch go-to-market (GTM) strategies. Designed for teams needing scalable systems to grow revenue through data-driven processes.
Built for sales and outreach teams, marketing teams and customer support teams.
Key capabilities
Features
Claygent AI Research Agents
Sculptor Workflow Builder
Signals Tracking
Audiences Management
Ad Sync to LinkedIn
Meta and Google Integration
Email Sequencer
CRM Enrichment
TAM Sourcing
Waterfall Enrichment
Account and Lead Scoring
Automated Inbound and Outbound
Use cases
- Run unlimited searches with Audiences
- Launch and scale GTM plays
- Integrate with HTTP APIs
Who it's for
- Sales and Outreach Teams
- Marketing Teams
- Customer Support Teams
Pros & cons
Pros
- Free plan available
- Custom/enterprise pricing via sales
- Integrates with HTTP APIs
Cons
No documented limitations yet.
Pricing
Freemium — paid plans start at $167/month. Free trial of 14 days available.
| Plan | Price |
|---|---|
| Free | Free |
| Launch | $167 / month |
| GrowthPopular | $446 / month |
Integrations
AI models
- GPT 5
- Claude 4.6 Sonnet
- Gemini 3 Pro
- ElevenLabs
Security & compliance
- SOC 2
- ISO 27001
- GDPR
- SSO
- Data deletion
As stated on Clay's website — not independently verified by AiByts.
FAQ
What is Clay?
Clay is an AI Agents tool. Infrastructure for data, agentic workflows, and GTM plays. Provides infrastructure to access data, execute agentic workflows, and launch go-to-market (GTM) strategies. Designed for teams needing scalable systems to grow revenue through data-driven processes.
Is Clay free?
Clay has a free plan; advanced features require a paid plan.
How much does Clay cost?
Clay offers 3 plans: Free (Free), Launch ($167 / month) and Growth ($446 / month).
What platforms does Clay support?
Clay is available on Web App.
Who should use Clay?
Clay is built for sales and outreach teams, marketing teams and customer support teams. Common uses: run unlimited searches with Audiences, launch and scale GTM plays and integrate with HTTP APIs.
What does Clay integrate with?
Clay integrates with Slack, Notion, Google Sheets, Airtable, HubSpot, Salesforce, Pipedrive and Webflow, among 19 integrations.
What are the best alternatives to Clay?
Similar tools on AiByts include CustomGPT, Buzz, Hlido, Plurai and Yasmine Works.
Clay news & updates
Details are compiled from Clay's website and public sources, last verified Oct 3, 2026. Features and pricing change — confirm on the official site before you buy.
Try Clay
Freemium · from $167/month
Tags
- GTM Plays
- Data Marketplace
- Agent Systems
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