Parse

What is Parse?

Parse is a Marketing Analytics tool that analyzes brand mentions in AI responses to improve visibility. Parse is freemium: it has a free plan, and paid plans start at $79/month. It is aimed at marketers and business analysts.

Parse tracks brand mentions, competitors, and cited sources in ChatGPT and Google AI Overviews. It helps users understand their visibility and improve it through insights and recommendations.

Built for marketers and business analysts.

Key capabilities

• Data Analysis
• Chat

Features

• Brand Mention Tracking

  Tracks brand mentions in AI responses.

• Competitor Analysis

  Analyzes competitors' mentions in AI responses.

• Cited Source Tracking

  Tracks sources cited in AI responses.

• Visibility Insights

  Provides insights to improve brand visibility.

• Recommendations

  Offers recommendations for improving visibility.

Use cases

• Track brand mentions in ChatGPT and Google AI Overviews
• Analyze competitors' mentions in AI responses
• Improve brand visibility through AI response insights

Pros & cons

Pricing

Freemium — paid plans start at $79/month.

Security & compliance

• Two-factor authentication
• Encryption
• Data deletion

As stated on Parse's website — not independently verified by AiByts.

FAQ