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Even with rich customer data, brands often fall short in delivering truly personalised messaging. Discover how AI-crafted brand language helps marketers cross the last mile — turning insights into impactful communication at scale.
Toby Coulthard and Jasper Pye show how Language² writes diverse, on-brand copy, how Neural² predicts its performance, and what comes next.
Jacquard's Spring Release 2025 introduces Language², a multi-agent engine for diverse, compliant messaging, and Neural², for predicting performance.
Grace Cowlard, creative director and former global brand lead at Adidas, reflects on the rise of AI in marketing—and why it’s led to a growing wave of…
Grace Cowlard—Creative Director (formerly of Adidas)—joins The Array to talk about using AI to amplify human creativity, not replace it. Drawing from her…
How TUI Group scaled content generation and testing with Jacquard, from one brand in English to TUI, First Choice and Marella Cruises in two languages.
How TUI uses Jacquard with Braze to optimise email and app push messaging across multiple brands, languages and territories.
Struggling to turn AI potential into real marketing impact? Discover practical strategies to overcome customer fatigue.
“I’m starting to believe [AGI] will be possible within the next 5 to 10 years.”
“Don’t spam people. Don’t over-optimise and send clickbaity stuff.”
Warrick Godfrey, Founding Partner of Fuse.cx, looks to the future of marketing and sees transformed team structures – where creatives spend their time…
Warrick Godfrey, Founding Partner of Fuse.cx, arrives to help us kick off season 2 of The Array – with his honest take on the state of customer engagement.…
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