Brand Visibility in AI Search: The AI Visibility Funnel
Brand visibility in AI search breaks at five stages: reachable, retrieved, cited, named, kept. Prefer's data on where brands drop out, and the fix per stage.
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Brand visibility in AI search breaks at five stages: reachable, retrieved, cited, named, kept. Prefer's data on where brands drop out, and the fix per stage.
The AEO loop is Prefer's weekly AEO framework: measure tracked prompts, classify cited sources, read winning pages, score honestly, act. The full recipe.
Prefer measured which sources ChatGPT and Google's AI cite for software buyers. Reddit was #1 on ChatGPT (30% of citations) and #2 on Google.
Prefer asked ChatGPT, Perplexity, Gemini and Claude 47 buyer questions in 8 industries and logged 1,237 citations. 40% went to listicles, not vendors' sites.
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