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The number on your profile is one figure standing in for at least four completely different groups of people who arrived through different doors and want different things. Treating them as one blob is what makes a real audience feel too small to do anything with.
Almost nobody unfollows you anymore. They mute you, scroll past you, and leave your follower count perfectly intact while quietly checking out. That makes the number you're most proud of the least honest metric you have, and it changes what you should actually be building.
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