7 stories
Anduril's CMO Jeff Miller says the company's bosses expect "boldness" from its marketing teams — something often lacking in defence companies.
Underneath the ads, TikTok campaigns, and virtual try-ons lies an increasingly complex infrastructure of data, technology, and AI. To succeed today, marketers need to understand the “pipes and plumbing”, says L’Oréal’s Asmita Dubey.
Gate teases a new product at TOKEN2049, completes a SpaceX Pre-IPO unlock and GT burn, and expands in Europe under MiCA. The post Gate Update: Gate Heads To TOKEN2049 With A New Product Reveal As CMO Predicts The End Of ‘Crypto Exchanges’ appeared first on Metaverse Post.
Geico’s CMO wants to overhaul the insurer’s marketing for an era when AI could change how consumers buy insurance.
We interviewed Beyza Koyas in this episode of the Marketer of the Month Podcast to discuss insights on Keeping AI-Powered Finance Human
As a former CMO at multiple tech unicorns, earlier this year I found myself in an exec meeting feeling much like Leo’s character in The Departed when Frank Costello (Jack Nicholson) asks him — “Do you know who I am?” (Yes, in case you didn’t know, I watch a lot of movies and have a flare for drama!)
For years, the answer to marketing complexity was always "more" — more headcount, more budget, more tools. But that just leads to more silos and diminishing returns. Now, for the first time, there's a different answer: agentic marketing.
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