cmo-insider

6 stories

Stories

Apple threw a wrench into the digital ad industry, and marketers are bracing for impact
Apple is once again cracking down on the tools the ad industry uses to measure and target ads. This time, it gave no warning.
Business Insider - AIOct 7, 20264 min read
Nextdoor is betting neighborly gossip can give it an advertising edge
Nextdoor is creating a Neighborhood Intelligence product to give advertisers a hyperlocal view of what people are saying about their brands.
Business Insider - AIOct 7, 20264 min read
Walmart moves to grab a bigger chunk of the TV ad business
The retail giant has struck a deal with Warner Bros. Discovery so advertisers can target Walmart shoppers on linear TV.
Business Insider - AIOct 6, 20264 min read
Only 6% of marketers say AI is paying off in a big way. Here's what the winners are doing.
New research from Bain, shared exclusively with CMO Insider, finds most marketers are still waiting to see the impact of their AI investments.
Business Insider - AISep 30, 20264 min read
The $200 billion retail media boom is causing headaches for CMOs
The "everything is an ad network" marketing maxim becomes truer by the week. It's also making life more complicated for marketers.
Business Insider - AISep 30, 20265 min read
Marketing pros say Meta should go all in on its cuddly Muse mascot — and ignore the critics
Brand mascots are one of the oldest mnemonics in the marketing playbook for a reason: they work well.
Business Insider - AISep 30, 20264 min read