3 stories
Your Substack lives on a URL nobody can click from Instagram, TikTok, or Threads. Your link in bio is the one place every follower already taps. Connecting the two is the cheapest, most reliable way to turn scattered social attention into real subscribers.
Your book is for sale on Amazon, Barnes & Noble, Bookshop, Apple Books, your local indie, and your own site. Your Instagram bio gets exactly one link. That gap is where readers quietly leak away.
Everyone is optimizing to go viral. Almost nobody is ready for what happens when they do. The spike is the easy part: it is a gift from the algorithm that lasts about 48 hours.
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