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Design In-App Event art as one pair: a 16:9 card and a 9:16 page with no text, logos or gradients of your own, the subject clear of Apple's text, and promotion from 14 days ahead.
An iOS 27 App Store listing needs iPhone screenshots, iPad ones if you support iPad and Duo ones from April 2027, and can add a header, search art and event art.
The App Store event card is 16:9, from 1920 × 1080 up to 3840 × 2160. The event details page is 9:16, from 1080 × 1920 up to 2160 × 3840, and every file caps at 500MB.
Google Play puts screenshot taglines, ranking and price wording and alt text under Highly recommended: 20% of the image at most, and 140 characters or less of alt text.
Apple says up to three screenshots or app previews may show in App Store search results, unless a creative asset or an In-App Event card takes that space first.
Apple publishes no pixel size for the App Store product page header. What its creative asset rules do specify, where the assets appear, and what to prepare.
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