2 stories
You spent three months on a website redesign and thirty seconds on the profile that actually gets the traffic. For most small businesses and creators, the first real interaction now happens on a phone, in a profile, before anyone has typed your domain into anything. The front door moved.
The most powerful recommendation you'll ever get doesn't happen in your comments. It happens in a group chat you'll never see, where someone pastes your link and says 'you have to check this person out.' Discovery has gone private, and it changes what your link in bio actually has to do.
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