How to Plan Your Black Friday Email Campaign
A great Black Friday campaign isn’t something you throw together the week of. It’s something you plan for now, so your offers actually reach the people you built it for.
Flodesk Studio Blog5 min read
Email Marketing Basics
4 stories
Your Black Friday Email Timeline: A Month-by-Month Plan
Start prepping in August, about 3 months out. List warming is the step that takes the longest, usually 4-6 weeks, and it can’t be rushed the week before the sale.
Flodesk Studio Blog6 min readIs email marketing still worth it in 2026?
Yes. Email marketing is still worth it in 2026. It continues to outperform nearly every other digital marketing channel on return on investment, audience ownership, and conversion rates—especially for small businesses and independent creators.
Flodesk Studio Blog6 min readWhat should I send to my email list?
You’ve built a list. Now the cursor is blinking. What do you actually send? It’s one of the most common questions new email senders ask, and most of the answers out there list content types without addressing the real question: What makes an email worth sending in the first place?
Flodesk Studio Blog6 min read
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