18 stories
In theory, getting a donor liver in the United States when you need one should be an extremely equitable process: The sickest patients with the greatest chance to benefit from a donated organ should jump to the front of the line regardless of their gender, race, or other factors.
Buried beneath every American city is a mysterious jumble of cables, pipes, and gas lines, entangled like a pair of wired headphones the moment you pull them out of your pocket.
Wildfires are popularly considered wild — restricted to the remote wilderness or the edge of forests, and to most, a problem for the dry and hot states of the Western US. But over the past few years, and now across the country, these fires are getting less wild and far more urban.
On stage at Davos in the Swiss Alps earlier this year, Bill Gates, before an audience of the global do-gooding elite, announced a $50 million partnership between his foundation and an unlikely new ally, OpenAI, aimed at improving healthcare in Rwanda.
Last Updated on September 14, 2026 With insights from Dr. Josh Kalin, Director of AI at Integration Innovation, Inc. and AI Security Engineer Nanodegree instructor, and Kevin Carter, Security and Cloud Leader and AI Security Engineer Nanodegree instructor.
Prefer measures how ChatGPT, Gemini, Perplexity and Google AI describe you, then writes the content that wins the citation. Prefer Managed adds off-page work.
Brand visibility in AI search breaks at five stages: reachable, retrieved, cited, named, kept. Prefer's data on where brands drop out, and the fix per stage.
AI SEO now means two things: using AI to do SEO, and getting your brand cited inside AI answers. What changes, what stays, and how to start with Prefer.
The AEO loop is Prefer's weekly AEO framework: measure tracked prompts, classify cited sources, read winning pages, score honestly, act. The full recipe.
What Google's AI Overviews are, how they choose and cite sources, what they do to your traffic, and how to show up. Prefer tracks whether they cite you.
Last Updated on July 13, 2026 Every time you use Claude, through the browser, through Claude Code, through any Claude-powered product, you are using a harness. You just did not build it.
AEO and GEO name almost the same practice. The real difference in emphasis, where they overlap, and why one tool, such as Prefer, should cover both.
GEO vs SEO for marketers: how the visibility model, metrics, timescales, skills and budget change once AI answers replace links, and how Prefer tracks both.
AEO vs SEO: one question vs one keyword, extractability vs crawlability, a citation vs a click, how the daily work differs, and how Prefer measures AEO.
Last Updated on July 2, 2026 Every question on the Claude Certified Architect exam is a system design scenario: here’s the situation, here are a few ways to handle it, which do you reach for? I knew that going in; the format wasn’t a surprise. What got me was how fine the distinctions are. More […]
Last Updated on June 12, 2026 A chatbot that answers questions from a knowledge base sounds impressive in a demo. Then someone asks it a question that requires checking two sources, comparing the results, and deciding whether to follow up.
Last Updated on June 12, 2026 Picture a support operations pipeline built to handle billing inquiries. A customer writes in with a request that combines a billing dispute, a policy exception they read about on a forum, and an account that is missing three months of usage data because of a migration…
Prefer asked ChatGPT, Perplexity, Gemini and Claude the same buyer questions with web search on. They cited almost entirely different sources.
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