37 stories
Private label is moving beyond everyday staples into holiday entertaining. Here's what that shift means for how grocery brands should show up this season.
Most grocery loyalty programs still just track points. A leadership perspective on why the real opportunity is turning loyalty into a content experience.
Coresight expects general retail to have a full-price holiday season, but grocery is heading the opposite direction. Here's why that split matters.
Most appliance content stops at the unboxing. A leadership perspective on why showing the full lifecycle of ownership matters more than shoppers realize.
Chinese appliance brands are gaining US market share as tariffs squeeze established players. Here's what that competitive shift means for how brands need to sell.
Warranty terms usually live in a PDF nobody reads until something breaks. A leadership perspective on why that document needs to become a video instead.
Federal tax credits for energy-efficient appliances are expiring. Here's what that means for how brands should sell heading into Q4.
Winning a first apparel purchase is hard enough. A leadership perspective on why the second purchase is where many fashion brands are actually losing customers.
California just became the first state to require textile producers to fund recycling and disposal. Here's what that means for how fashion brands talk about sustainability.
A photo can show color and cut. It struggles to show how fabric actually moves. A leadership perspective on why drape is apparel's hardest attribute to sell online.
Tariffs are pushing fashion and footwear prices higher this fall. Here's what that means for how brands need to talk about value right now.
The in-store sample aisle used to do a specific job for beauty shoppers. A leadership perspective on what has to replace it now that so much shopping happens online.
Consumers are tightening budgets almost everywhere except one category: small beauty indulgences. Here's what that spending pattern means for how brands should sell.
A single demo video rarely tells the whole story for a beauty product. A leadership perspective on why every skin tone and type needs its own real content.
Fall 2026 beauty is shifting away from years of warm minimalism toward a cooler, more sculptural look. Here's what that reset means for brand content.
Freshness is easy to judge by looking and touching in a store. Online, it's one of grocery's hardest promises to prove. A leadership perspective on closing that gap.
Private label has stopped being grocery's understudy. Here's what its rapid growth means for how national brands need to compete.
A grocery product page answers what something is. A recipe answers why someone should buy it. A leadership perspective on treating the recipe as the real product page.
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