How to Plan Your Black Friday Email Campaign
A great Black Friday campaign isn’t something you throw together the week of. It’s something you plan for now, so your offers actually reach the people you built it for.
Flodesk Studio Blog5 min read
Flodesk
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How to Warm Your Email List
To warm your email list, start with a send to 50 subscribers, then a send to the next 150. From there, size each new segment by adding the two before it together: 200 (50 + 150), then 350 (150 + 200), then 550 (200 + 350), and so on, spaced 48 to 72 hours apart.
Flodesk Studio Blog8 min readGrow Your Email List With the Tools You Already Use
You don’t have a reach problem. Every day, people find you, on Instagram, through a friend’s share, on a search result that finally ranked. What’s missing is the next step, a way to keep in touch after they’ve wandered off. Your email list is the one audience you actually own.
Flodesk Studio Blog9 min read
Your Black Friday Email Timeline: A Month-by-Month Plan
Start prepping in August, about 3 months out. List warming is the step that takes the longest, usually 4-6 weeks, and it can’t be rushed the week before the sale.
Flodesk Studio Blog6 min readHow to Clean Your Email List (and Why It Grows Your Reach)
Cleaning your email list can feel like taking a loss. You worked hard for every subscriber, and setting some aside can feel like undoing that work. But emailing fewer people, when they’re the right people, usually grows your reach instead of shrinking it.
Flodesk Studio Blog7 min readWhat is a checkout page? (and why you need one if you’re selling anything online)
A checkout page is where your customer completes their purchase. It collects payment, delivers your product, and confirms the order. If you’re selling anything online, it’s the one page your whole business runs through.
Flodesk Studio Blog6 min readIs email marketing still worth it in 2026?
Yes. Email marketing is still worth it in 2026. It continues to outperform nearly every other digital marketing channel on return on investment, audience ownership, and conversion rates—especially for small businesses and independent creators.
Flodesk Studio Blog6 min readEmail subject lines: what actually gets your emails opened
The short answer: keep subject lines under 12 words and under 90 characters, since longer ones see meaningfully lower open rates. Numbers in a subject line tend to lower open rates. A dollar sign helps, but skipping the number altogether performs best.
Flodesk Studio Blog12 min read
The AI world is building assistants. We built a studio.
Every other AI tool wants to do the work for you. We built something different. On June 30th, Flodesk Studio opens its doors—a place to make beautiful emails, built by the world’s top designers, accelerated by AI, finished by you. And it starts with a question nobody else was asking.
Flodesk Studio Blog9 min readWhat should I send to my email list?
You’ve built a list. Now the cursor is blinking. What do you actually send? It’s one of the most common questions new email senders ask, and most of the answers out there list content types without addressing the real question: What makes an email worth sending in the first place?
Flodesk Studio Blog6 min read
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