TikTok Shop GMV vs Revenue: What Sellers Actually Earn
Learn the difference between TikTok Shop GMV, sales revenue and actual seller profit. See the formulas, cost deductions and common reporting mistakes.
EchoTik Blog8 min read
GMV
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Gross Merchandise Value (GMV)
Gross Merchandise Value (GMV) is the total value of all merchandise sold through a platform over a specific period. It’s a raw measure of sales activity calculated before subtracting fees, expenses, discounts or returns.
First Round Review4 min read
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