12 stories
Authenticity is the most important brand characteristic on social media, according to Sprout’s Q3 2026 Pulse Survey. But as audiences grow more skeptical of Read more... The post Building trust through social media: 5 ways to earn it appeared first on Sprout Social.
Imagine four people booking a ride to the same destination. If each person takes a separate taxi, four vehicles make the same trip. But if they travel together in a bus, everyone reaches the destination in a single trip. The bus carries more people at once and makes better use of the resources.
You spend years managing a vibrant, positive brand reputation—nailing the customer experience, delivering great service and watching your reputation thrive. But all it takes Read more...
Halloween candy is still on the shelves, but holiday shoppers are making wish lists and hunting for deals months before the holidays arrive. But Read more... The post Holiday shopping is happening earlier than ever, here’s what brands need to know appeared first on Sprout Social.
Engagement is up. Your brand is seeing a spike in mentions. Sentiment is trending positive. People are sharing a hack about one of your Read more... The post Data storytelling: Turning social insights into a narrative your org acts on appeared first on Sprout Social.
Holiday shoppers no longer line up outside big-box stores for the best deals. Instead, they’re turning to social media to find, research and buy Read more... The post How to get ahead of the holiday social media customer service rush with Sprout appeared first on Sprout Social.
As the poem goes: “Consumers scour social media with care, knowing that the holidays will soon be here.” Or something like that. The most Read more... The post 2026 holiday shopping trends: Tariffs, trust and timing appeared first on Sprout Social.
For years, brands on social have chased follower count. More followers meant more reach, more reach meant more engagement, more engagement meant more sales, Read more... The post It’s about social media discoverability, not followers appeared first on Sprout Social.
It’s time to pull the ripcord on creating content for content’s sake. We hear the same sentiment again and again (and again): social media Read more... The post How to break through social media saturation in a world of overwhelm appeared first on Sprout Social.
Your native social media analytics show you how your brand is performing on social. But what happens outside of the platform? How do you Read more... The post How to measure social media with Google Analytics (GA4) appeared first on Sprout Social.
Conditions online can be harrowing. All of us are susceptible to doom-scrolling—absorbing the intensity of global political, humanitarian and climate crises with the flick Read more... The post Will social media bans reshape the future of marketing? appeared first on Sprout Social.
Brand loyalty has always been hard to win. Today, it’s even easier to lose. Consumers increasingly encounter brands across social networks, creator communities and Read more... The post The brand loyalty playbook: What it really is and how to build it appeared first on Sprout Social.
Showing 12 of 12 stories
You're all caught up.
Get the top AI news and tools straight to your inbox every week.
Weekly · AI news
Join 15,000+ AI enthusiasts
