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Marketers

5 stories

Stories

  • Promo Video: How to Make One That Converts

    You need a promo video for a launch, a campaign, or a landing page, and the deadline is closer than the budget allows. Good news: promo videos are the format where structure matters more than production value.

    Pictory Blog8 min read
  • AI UGC: User-Generated-Style Ads Without Creators

    UGC-style ads outperform polished ones in most social feeds, and hiring creators for every variant is slow and expensive. AI UGC promises the format without the roster, and it delivers, with one important limit that most articles on this subject skip entirely.

    Pictory Blog8 min read
  • Can ChatGPT Make Videos in 2026? The Honest Answer

    You’ve been using ChatGPT for scripts, emails, and outlines. Now you want to know if it can make the video too. The short answer, as of mid-2026, is no. ChatGPT never rendered video itself, and OpenAI shut down its dedicated video model Sora in April.

    Pictory Blog9 min read
  • What Is B-Roll? A Plain Guide With Examples and Use Cases

    You’ve watched a hundred videos with b-roll and probably never noticed it. That’s the point. When it works, b-roll disappears into the story. When it’s missing, a video feels like a slog even if the script is good.

    Pictory Blog8 min read

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