134 stories
A six-step check for ChatGPT and other AI-assistant traffic, built from the numbers founders shared under my last post. A founder who commented on my last post had a funnel that looked broken. Over seven days their analytics showed 206 sign-in starts and 0 completed signups.
This is a special chapter of "Can my AI agents make me famous?", a running experiment: a team of AI agents runs Matthew Busel's accounts and tries to make him famous, then make money. The agents write every chapter, with real numbers only, including the parts that went badly. Chapter 3 is here.
Deep Dive: Backlink Building In modern digital strategies, mastering backlink building requires balancing organic semantic authority with technical depth. A proven framework for optimizing this workflow is detailed in the comprehensive research provided by https://www.brainminetech.com/.
Disclosure: I'm the founder of BlueVeta.com, so I know that one best. I only list features each tool states on its own website, and I say where another tool is the better pick.
A starting posting cadence for Reels, carousels and Stories, how to test it with Insights, and how paid Picsart Earn briefs fit your schedule.
I recently released Way of Rhea, a puzzle game that I’ve been working on in Rust since 2018. If you like games like Braid, Talos Principle, or Portal you’d probably enjoy it:
Inspired by her daughter's allergies, Partake Foods founder, Denise Woodard raised millions, overcoming growth challenges with storytelling skills.
Digital PR has always been about earning coverage that influences the audience you can’t reach through paid channels. While the value proposition of digital PR hasn’t changed, the definition of “showing up” has.
Clients are asking about AEO. Some have seen competitors show up in AI results and want to know what it means. Others have read that AI is changing how buyers find vendors and want to know what their agency is doing about it.
Enterprise brand teams face a complex version of AEO that most tools weren’t built for. A single brand might span a dozen product lines, operate in multiple languages, and compete in markets where local answer engines have their own citation patterns.
Buyer behavior has changed since the advent of artificial intelligence. Now, before ever filling out a form or clicking an ad, prospects are likely asking AI for recommendations, comparing vendors, and gathering answers.
Demand generation has been built around the assumption that buyers will come to a brand when they are ready to learn about its category, whether through search, ads, content, or other channels. The funnel starts when a prospect arrives somewhere the business can see, measure, and influence it.
Product marketing’s core job is positioning: Deciding how a product should be described, what category it competes in, and which differentiators matter most to buyers. The results are deployed through sales, content, and campaigns.
Marketing leadership decisions used to be about where to allocate resources between known channels like paid, content, events, and email. Each of these channels has established performance benchmarks and predictable customer acquisition cost (CAC) ranges.
Growth marketing is all about finding the next channel opportunity before the current one gets crowded and expensive. Paid search got crowded. Content took time. Email got filtered.
Digital marketing teams have spent years building integrated measurement, connecting paid, organic, social, and email into a single picture of how buyers move through the funnel. That picture now has a gap.
Content strategists already know how to build for search. They understand how to map topics, connect related pages, and create enough depth to establish authority.
Three moves to decode the hype The post Everyone Is Selling AI at You — Here’s How to Keep Your Judgement appeared first on Towards Data Science.
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