Translating iconic experiences to a digital space—with Aesop’s Carine McGinnity
If you’ve ever walked into an Aesop store, it’s a full sensory experience. The smells, the sights, the samples—and the incredibly warm and knowledgeable staff. It’s hard to imagine such a rich experience ever existing online and yet, the team at Aesop is tackling just that.
Zendesk AI Blog4 min read