Methodology

4 stories

Stories

Brand Visibility in AI Search: The AI Visibility Funnel
Brand visibility in AI search breaks at five stages: reachable, retrieved, cited, named, kept. Prefer's data on where brands drop out, and the fix per stage.
Prefer BlogSep 9, 202618 min read
The AEO Loop: A Weekly AEO Strategy That Wins AI Citations
The AEO loop is Prefer's weekly AEO framework: measure tracked prompts, classify cited sources, read winning pages, score honestly, act. The full recipe.
Prefer BlogSep 6, 202616 min read
How to Audit Your Own AI Visibility in Under 10 Minutes (No Tool Required)
Before you pay anyone to measure your AI visibility, you can do the basic audit yourself in under 10 minutes. Here's the exact methodology: which queries to run, which platforms to check, and how to score the result.
VisibAI BlogMay 28, 20266 min read
How We Measure AI Visibility
Most AI visibility tools count whether your brand is mentioned in an AI response. Wellows measures the citations behind the response — the third-party and UGC sources AI actually pulls from. Here's how, and why it matters.
Wellows BlogApr 23, 20265 min read