3 stories
The number on your profile is one figure standing in for at least four completely different groups of people who arrived through different doors and want different things. Treating them as one blob is what makes a real audience feel too small to do anything with.
A brand replies asking for your media kit and suddenly you are rebuilding a slide deck at 11pm. The free Liinks Media Kit Generator skips all of that: fill in your platforms, audience, and rates, then download a one-page PNG you can attach to any pitch email.
Follower count is the number you show off. Engagement rate is the number brands actually check. This guide breaks down the engagement rate formula, what counts as a good rate for your size, and how the free Liinks Engagement Rate Calculator works it out for Instagram, TikTok, YouTube, and X in…
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