ChatGPT Ads Are Slotting Fees, Not Search Ads
A perspective on ChatGPT advertising as scarce shelf space, how assistant recommendations differ from search results, and what that means for brands.
Noodle Seed Blog5 min read
Noodle Seed
31 stories
Claude Connectors and Multiplatform MCP Apps
Claude's new consumer connectors prove the thesis we've been building on: AI assistants are the next distribution layer. Here's what it means for your business.
Noodle Seed Blog5 min read
Lessons From ChatGPT App Store Approvals
Lessons from submitting business apps to the ChatGPT App Store, including privacy policies, terms, test cases, and how to describe a useful customer task.
Noodle Seed Blog9 min read
Organic Discovery Through ChatGPT Apps
GEO optimises for citations. A connected ChatGPT app gives you zero-CAC organic distribution on every future relevant query a user makes.
Noodle Seed Blog6 min read
Investor Update: Q1 2026
1,000+ users, design partnerships, industry convergence on MCP AI app ecosystems, and the path to live apps on the ChatGPT App Store.
Noodle Seed Blog7 min read
OpenAI Killed Checkout. Your App Is the New Storefront.
A perspective on the shift from ChatGPT checkout to retailer apps, separating product discovery from transactions and the role of a business’s own app.
Noodle Seed Blog8 min read
ChatGPT App Directory: Listing and Discovery Guide
Understand ChatGPT app listings, discovery and tool selection. Use a practical checklist to improve clarity, test the experience and track useful outcomes.
Noodle Seed Blog5 min read
The AI Visibility Gap: Why Being Known Isn't Enough
Explore the gap between being known and recommended by AI, how discovery differs from search rankings, and ways to improve business information.
Noodle Seed Blog10 min read
Get Your Business Found in ChatGPT, Claude & Gemini
Improve how AI tools can find and describe your business. Check public information, source access and citations, and separate visibility from app integrations.
Noodle Seed Blog5 min read
Beyond Discovery: Native MCP Apps for Business
Explore how native MCP apps can turn AI discovery into customer conversations, with business answers, booking flows, and interactions across platforms.
Noodle Seed Blog10 min read
ChatGPT vs Google: Customer Discovery and Buying
Compare Google search and ChatGPT in the customer journey, from research and recommendations to buying decisions, and consider a strategy for both.
Noodle Seed Blog12 min read
How AI Platforms Monetize App Discovery
Each AI platform's business model shapes what gets surfaced to users. Here's what that means for your business and what to do about it now.
Noodle Seed Blog8 min read
How We Practice Customer-Centric Engineering
Inside Noodle Seed’s engineering approach: customer requests, shared planning, live coding, AI-assisted development, and a short path from merge to release.
Noodle Seed Blog8 min read
Showing 31 of 31 stories
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