31 stories
Wati is one of the better-known platforms for businesses looking to manage WhatsApp conversations, campaigns, automation, and customer engagement from one place.It offers many of the features business...
You can now send a WhatsApp campaign by typing a sentence into Claude or ChatGPT.Not a prompt that writes the campaign for you to copy and paste somewhere else. The actual send, to a real audience, fr...
Getting a new customer costs significantly more than keeping an existing one. Most businesses know this. Most still spend the majority of their marketing effort on acquisition and very little on the c...
Getting someone to register for an event is the easy part. Getting them to actually show up: or log in for a virtual session: is where most event organisers lose ground. Email reminders go unread. Cal...
You set up your WhatsApp AI assistant. It answers the first question well. The customer follows up with "what about the blue one?" and the AI responds as if the conversation never happened. It asks fo...
Most businesses treat WhatsApp as a communication channel. A place where messages come in and go out. A faster version of email. A customer service queue.The businesses getting the most from WhatsApp...
The speed at which you respond to a new lead is one of the strongest predictors of whether you will convert them. Studies consistently show that the odds of converting a lead drop sharply after the fi...
Meta description: Not every WhatsApp conversation should stay with your AI agent. Here are five triggers that tell you exactly when to hand over to a human and how to do it right.Your WhatsApp AI assi...
In many markets, a customer does not message in one clean language. They start in English, switch to Swahili for a term they are more comfortable with, and finish the sentence in English again. Or the...
Getting onto the WhatsApp Business API in Africa is a different experience from doing it in Europe or North America. Business verification requires documents most providers have never seen. Payment co...
Customer service is expensive. Not just in salaries. In time spent on questions that have been answered a hundred times before. In overtime when a high-volume period hits. In missed messages that beco...
Getting onto the WhatsApp Business API in Africa is a different experience from doing it in London or Singapore. Business verification requires documents that most providers have never seen. Payment c...
Choosing a WhatsApp API provider is not just a technical decision. It determines how smoothly you go live, how much help you get when things go wrong, and how far you can take the technology. With Met...
Getting access to the WhatsApp Business API is only part of the decision. The more consequential choice is who supports you through the setup, the problems, and the ongoing operation. Verification sta...
For years, SMS has been the backbone of business communication. It is reliable, widely accessible, and effective for time-sensitive alerts, reminders, and one-time passwords. Banks send transaction al...
Every business is sending promotional messages during the holiday season. Discount alerts, sale announcements, limited-time offers: the noise level goes up sharply in the last quarter of the year. Mos...
Email drip campaigns are a staple of digital marketing. WhatsApp drip campaigns are newer, less understood, and for many businesses, significantly more effective. The question is not which one is bett...
Fleet management and procurement have something in common: they are both communication-intensive operations drowning in manual processes. Dispatch instructions, delivery updates, purchase orders, supp...
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