Firework6 min read
Firework | Beauty Ecommerce Just Outgrew the Store by 6x. Here's What's Driving It.
New NielsenIQ data shows beauty ecommerce growing 6x faster than in-store in 2026. Here's what the shift to AI-driven discovery means for beauty brands.
By Firework Marketing TeamFirework Blog
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Originally published by Firework Blog on Aug 12, 2026.
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