Novu News & Updates

What is Novu?

Novu is a Communication Assistant tool that connects AI agents and products to customers across multiple channels. Novu is freemium: it has a free plan, and paid plans start at $30/month. It is available on Web App. It is aimed at developers and product teams.

Novu is an open-source notification and agent communication infrastructure that connects AI agents and products to customers through in-app, email, SMS, push, WhatsApp, Slack, Microsoft Teams, and Telegram with a single API. It offers a unified workflow for managing notifications across various communication channels.

Built for developers and product teams.

Key capabilities

Agents

Features

In-App Inbox
Delivers notifications directly within the application
User-Controlled Preferences
Digests & Rate Limits
Unified Workflow
Full Context Messaging
Human Approval
Requires user approval before actions are taken
Open Source Setup
Enables quick setup with open-source code
Single Engine

Use cases

Send notifications to in-app inbox
Manage user notification preferences
Control message frequency and delivery

Who it's for

Pros & cons

Pros

Public API available
Free plan available
Integrates with Slack, Microsoft Teams, Discord, MongoDB, AWS, Vercel, WhatsApp, Telegram

Cons

No documented limitations yet.

Pricing

Freemium — paid plans start at $30/month.

Novu plans
Plan	Price
Free	Free
Pro	$30 / month
Team	$250 / month
Enterprise	Custom

See current pricing on Novu's website

Integrations

Developer & API

Public SDK API available

Authentication: API Key
Webhooks: Supported

Open source· 40.1K stars· 4.5K forks

API documentation Source code

Security & compliance

SOC 2
ISO 27001
GDPR
HIPAA
SSO
SAML
Data deletion

As stated on Novu's website — not independently verified by AiByts.

FAQ

What is Novu?

Novu is a Communication Assistant tool that connects AI agents and products to customers across multiple channels. Novu is an open-source notification and agent communication infrastructure that connects AI agents and products to customers through in-app, email, SMS, push, WhatsApp, Slack, Microsoft Teams, and Telegram with a single API. It offers a unified workflow for managing notifications across various communication channels.

Is Novu free?

Novu has a free plan; advanced features require a paid plan.

How much does Novu cost?

Novu offers 4 plans: Free (Free), Pro ($30 / month), Team ($250 / month) and Enterprise (Custom).

Does Novu have an API?

Yes, Novu offers a public SDK API with webhooks for building custom integrations.

What platforms does Novu support?

Novu is available on Web App.

Who should use Novu?

Novu is built for developers and product teams. Common uses: send notifications to in-app inbox, manage user notification preferences and control message frequency and delivery.

What does Novu integrate with?

Novu integrates with Slack, Microsoft Teams, Discord, MongoDB, AWS, Vercel, WhatsApp and Telegram.

Is Novu open source?

Yes, Novu is open source.

What are the best alternatives to Novu?

Similar tools on AiByts include Hiver, Emochi, GhostWriter by MyHandler, Replika and SigmaMind AI.

Novu news & updates

Add your existing agent to your React app with Novu Web Chat
Learn how to add your existing agent to a React app with Novu Web Chat. Build an in-app chat, handle tool actions, and inspect conversations.
Novu BlogOct 6, 20267 min read
Signing and verifying Tool Webhook payloads with X-Novu-Signature (HMAC-SHA256)
Turn on signing, recompute the HMAC over the raw body, and reject anything that does not match. Plus what the signature does and does not protect.
Novu BlogSep 24, 202610 min read
Let your customers receive alerts in their own on-call tools
Learn how to route alerts to each customer's PagerDuty service, Grafana stack, Opsgenie account, or webhook from one Novu workflow.
Novu BlogSep 23, 20269 min read
What’s new in Novu: August 2026
Workflows can now start agent conversations, our MCP server can manage agents and inspect conversations, and new tools give you more control over chat content and delivery.
Novu BlogSep 16, 202610 min read
Human-in-the-loop approval for a LangChain agent in Slack
Connect your LangChain email agent to Slack with Novu Connect and add human-in-the-loop approval to review email drafts before sending.
Novu BlogAug 31, 202611 min read
Get your AI agent on WhatsApp, two-way, without the Business API grind
Connect an existing AI agent to WhatsApp for two-way customer conversations without building and maintaining the webhook, context, and reply-delivery layer yourself.
Novu BlogAug 27, 202611 min read
How to run one Vercel AI SDK agent across multiple channels
Use Novu Connect to bring an existing Vercel AI SDK agent to Slack, Microsoft Teams, WhatsApp, Telegram, iMessage, email and more while keeping its model, tools, and instructions in your application.
Novu BlogAug 20, 20268 min read
Build vs buy notification infrastructure, honestly (and why AI coding made it worse)
Notifications look like a weekend project. The pain is maintenance, not v1. A build-vs-buy framework, TCO model, and where AI coding tilts the math.
Novu BlogAug 10, 202612 min read
The missing layer between agents and people
The real work is everything that makes the conversation feel human. Why we're building ACI, and why we're doing it in the open.
Novu BlogJun 14, 20267 min read
Agents can think. Now they can talk.
The hardest part of shipping an AI agent isn't building it. It's getting it in front of the people it works for.
Novu BlogJun 14, 20266 min read
How to use the Novu MCP server
Connect Cursor, VS Code, Claude Code, ChatGPT, Claude Desktop, Codex, and other MCP clients to Novu, then manage workflows, subscribers, integrations, and delivery activity with natural-language prompts.
Novu BlogApr 21, 20267 min read
Code Steps: write any notification logic in TypeScript, for any channel
Every notification step - email, SMS, push, chat, in-app - can now be managed as TypeScript in your codebase. One CLI command to deploy, dashboard controls for your team.
Novu BlogApr 9, 20266 min read
Novu Pro tier – From Builders, For Builders
We’re introducing Novu Pro, a new pricing tier designed for developers who need more flexibility, more scale, and more control.
Novu BlogMar 28, 20252 min read
Postmortem on DNS Name Server Migration Interruption
This is a postmortem of a 55-minute global service interruption during our DNS migration from AWS Route 53 to Cloudflare users have experienced on Mar 23, 2025.
Novu BlogMar 24, 20254 min read
2025 Winter Season Launch Week
The Winter Season Launch Week 2025 brings five major updates to Novu's notification platform: Multi-Environment Support, Template Store, Variable Popover, Auto-Generated SDKs, and Step Conditions. These features enhance workflow management, provide…
Novu BlogFeb 10, 20253 min read
Case Study: Midday Empowers Small Businesses with Smart Notifications
Discover how Midday, a platform for small business financial management, leverages Novu’s notification infrastructure to streamline workflows, enhance user experiences, and scale effortlessly with 1,000+ daily notifications. Learn about their…
Novu BlogJan 21, 20254 min read
A Proper Guide to Web and Mobile Push Notification Service
Implement push notification services successfully by following this actionable guide on choosing platforms, setting up, and personalizing notifications for better results.
Novu BlogNov 10, 202413 min read
How to Add Real-Time Notifications to a React App
Learn how to integrate real-time notifications into your React app using WebSockets, Server-Sent Events, Firebase Cloud Messaging (FCM), and Novu for improved user engagement and instant updates.
Novu BlogNov 10, 202418 min read