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Best Semrush Alternatives in 2026

Semrush: Grows and measures brand visibility across AI search, SEO, PPC, social, and more. Here are 12 alternatives — compare pricing, free plans and API access side by side.

Semrush vs. alternatives

Semrush compared with its alternatives
ToolCategoryPricingStarting atFree planAPIOpen source
Semrush
This tool
SEO & Search MarketingFreemium$20/month
Keywords Everywhere
SEO & Search MarketingFreemium—
SEO GPT
SEO & Search MarketingFreemium—
Nightwatch AI Tracking
SEO & Search MarketingPaid€79/month
Serplux
SEO & Search Marketing——
TeamAI
SEO & Search MarketingPaid$2,750/month
SEOPress
SEO & Search MarketingPaid$29/month
SEORCE
SEO & Search MarketingFreemium$49/month
CreatorHat
SEO & Search Marketing——
TubeBuddy
SEO & Search MarketingFreemium$3/month
Treg
SEO & Search MarketingFreemium—
InLinks
SEO & Search MarketingFreemium—
SchemaWriter.ai
SEO & Search MarketingPaid$59/month

Top Semrush alternatives

  1. Keywords Everywhere

    SEO & Search Marketing

    Adds keyword and competitor data to browsers with AI SEO reports and competitor research.

    • AI SEO Reports
    • Fan Out Research
    • Prompt Templates

    Freemium

  2. SEO GPT

    SEO & Search Marketing

    AI SEO and marketing tool for agencies with resell options.

    • AI SEO
    • Marketing Services
    • SEO Tools

    Freemium

  3. Nightwatch AI Tracking

    SEO & Search Marketing

    Tracks SEO rankings and AI visibility across multiple platforms.

    • SEO Rank Tracking
    • AI Visibility
    • Citation Intelligence

    Paid

  4. Serplux

    SEO & Search Marketing

    AI SEO tracker for search engine automation

    • AI SEO Strategy
    • Content Ideas
    • Competition Analysis
  5. TeamAI

    SEO & Search Marketing

    Manages Google Ads and paid social campaigns with AI agents.

    • AI Agents
    • Marketing Automation
    • Revenue Alignment

    Paid

  6. SEOPress

    SEO & Search Marketing

    Freemium WordPress SEO plugin for optimizing titles, schemas, sitemaps, and AI metadata.

    • AI Metadata
    • SEO Plugin
    • WordPress Plugin

    Paid

  7. SEORCE

    SEO & Search Marketing

    Tracks brand visibility on Google and AI engines, fixes issues.

    • AI SEO
    • Search Visibility
    • Rank Tracking

    Freemium

  8. CreatorHat

    SEO & Search Marketing

    YouTube SEO tool for Safari with on-device AI

    • YouTube SEO
    • Keyword Research
    • Search Rank Tracking
  9. TubeBuddy

    SEO & Search Marketing

    Boost YouTube growth with SEO, keyword, and thumbnail tools.

    • YouTube SEO
    • Thumbnail Optimization
    • Data Insights

    Freemium

  10. Treg

    SEO & Search Marketing

    Connects AI agents to 3,800+ tools with one key and provider comparisons

    • API Endpoints
    • Provider Comparisons
    • Server-Side Credentials

    Freemium

  11. InLinks

    SEO & Search Marketing

    Automates internal linking and optimizes content for SEO.

    • Entity SEO
    • Content Optimization
    • Internal Linking

    Freemium

  12. SchemaWriter.ai

    SEO & Search Marketing

    Generates AI schema markup to automate structured data creation

    • Schema Markup
    • Structured Data
    • Local SEO

    Paid

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