Semrush
Grows and measures brand visibility across AI search, SEO, PPC, social, and more.
- Freemium· from $20/month
- API Available
What is Semrush?
Semrush is a SEO tool that grows and measures brand visibility across AI search, SEO, PPC, social, and more. Semrush is freemium: it has a free plan, and paid plans start at $20/month. A free trial is available. It is aimed at marketers, business analysts and digital marketers.
Semrush is the leading platform to grow and measure brand visibility across AI search, SEO, PPC, social, and more. It combines SEO, competitor research, site auditing, rank tracking, backlinks, content tools, advertising data, and AI visibility monitoring in one marketing platform.
Built for marketers, business analysts and digital marketers.
Key capabilities
Features
Keyword Research
Competitor Analysis
AI Visibility
Market Analysis
Local Search Visibility
Use cases
- Conduct keyword research for SEO and advertising campaigns
- Analyze competitors' strategies and performance to identify opportunities
- Monitor AI-driven brand visibility metrics for strategic insights
Popular use cases
Who it's for
Pros & cons
Pros
- Public API available
- Free plan available
- Integrates with SSO and team governance
Cons
No documented limitations yet.
Pricing
Freemium — paid plans start at $20/month. Free trial available.
| Plan | Price |
|---|---|
| Starter | $165 |
| Pro+ | $248 |
| Advanced | $455 |
| Free. | Free |
| Pro Report | $20 / month |
Developer & API
Public MCP API available
- Authentication
- API Key, Oauth2
Security & compliance
- SSO
- Data deletion
As stated on Semrush's website — not independently verified by AiByts.
FAQ
What is Semrush?
Semrush is a SEO tool that grows and measures brand visibility across AI search, SEO, PPC, social, and more. Semrush is the leading platform to grow and measure brand visibility across AI search, SEO, PPC, social, and more. It combines SEO, competitor research, site auditing, rank tracking, backlinks, content tools, advertising data, and AI visibility monitoring in one marketing platform.
Is Semrush free?
Semrush has a free plan; advanced features require a paid plan.
How much does Semrush cost?
Semrush offers 5 plans: Starter ($165), Pro+ ($248), Advanced ($455), Free. (Free) and Pro Report ($20 / month).
Does Semrush have an API?
Yes, Semrush offers a public MCP API for building custom integrations.
Who should use Semrush?
Semrush is built for marketers, business analysts and digital marketers. Common uses: conduct keyword research for SEO and advertising campaigns, analyze competitors' strategies and performance to identify opportunities and monitor AI-driven brand visibility metrics for strategic insights.
What are the best alternatives to Semrush?
Similar tools on AiByts include Keywords Everywhere, SEO GPT, Nightwatch AI Tracking, Serplux and TeamAI.
Semrush news & updates
Details are compiled from Semrush's website and public sources, last verified Oct 2, 2026. Features and pricing change — confirm on the official site before you buy.
Try Semrush
Freemium · from $20/month
Tags
- Keyword Research
- Competitor Analysis
- AI Visibility
- Market Analysis
- Local Search Visibility
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