80 stories
Your competitor showed up in ChatGPT. You didn't. Same industry, same kind of product. Why? The honest answer involves four signals AI models actually weight when they compose recommendations — and three myths to stop chasing.
Your robots.txt tells Google what to crawl. Your llms.txt tells AI models what your site is actually about. Most sites have one. Almost none have the other — and the ones that do are getting cited more.
You don't need a full agency or a 12-month strategy to start showing up in ChatGPT. Here's a 4-week sprint any SMB can run, with concrete actions for each week and what to measure at the end.
Your clients are about to start asking why they don't show up in ChatGPT — and they'll ask their agency first. Here are the seven questions you should expect, what each one really means, and what a confident answer sounds like.
Understand how AI crawlers interact with your site using Netlify Log Drains. Learn how to track AI search traffic and improve visibility for AEO in ChatGPT, Claude, and Perplexity.
Learn how to use AI visibility audits to close GEO clients before they commit, using real data from Gauge.
A quick discovery of the core AEO metrics that help teams understand how to navigate Answer Engine Optimization (AEO).
SEO Week NYC just introduced HEO — Hybrid Engine Optimization. That's five SEO acronyms in three years. Here's what each one actually means, which ones are duplicates, and which one is genuinely worth your attention.
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