consumer-electronics

6 stories

Stories

Electronics Product Page Localization
A device product page is four content types: specs, feature story, comparison and search metadata. Each localizes differently, and one is not translation.
Vitra.ai BlogAug 18, 20264 min read
Device Support Article Translation at Scale
A hardware support site multiplies models by languages and reaches thousands of articles. Which ones earn translation, and how to keep them from going stale.
Vitra.ai BlogAug 18, 20264 min read
Retail Campaign Localization for Electronics
One launch brief becomes retailer assets, market variants and a dozen formats. The bottleneck is rarely translation, and treating it as one job is the delay.
Vitra.ai BlogAug 18, 20264 min read
Companion App Localization for Devices
A companion app is not standalone. It names the hardware, ships against a firmware train, and its error copy is where most support tickets get created.
Vitra.ai BlogAug 18, 20264 min read
Product Demo Video Localization for Devices
A device demo shows a screen, a hand and a product. Two of those carry text a dubbing pass never touches, and one changes with every firmware release.
Vitra.ai BlogAug 18, 20264 min read
Product Manual Translation for Device Brands
A device manual is no longer one document. It is a card, a PDF, a help centre and an in-app panel, and translation has to keep all four saying the same thing.
Vitra.ai BlogAug 18, 20264 min read