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Swedish robotics startup 120ft Factory AB launched today with 576,000 euros ($644,000) in new funding from 22 angel investors to build autonomous microfactories run by humanoid robots.
A device product page is four content types: specs, feature story, comparison and search metadata. Each localizes differently, and one is not translation.
A hardware support site multiplies models by languages and reaches thousands of articles. Which ones earn translation, and how to keep them from going stale.
One launch brief becomes retailer assets, market variants and a dozen formats. The bottleneck is rarely translation, and treating it as one job is the delay.
A companion app is not standalone. It names the hardware, ships against a firmware train, and its error copy is where most support tickets get created.
A device demo shows a screen, a hand and a product. Two of those carry text a dubbing pass never touches, and one changes with every firmware release.
A device manual is no longer one document. It is a card, a PDF, a help centre and an in-app panel, and translation has to keep all four saying the same thing.
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