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General SEO

3 stories

Stories

  • AI Overviews Currently Appear for 83% of Branded Searches

    That prompted us to investigate AI Overviews for branded searches on a larger scale. We found that AI Overviews now appear for 83% of branded queries, potentially reducing clicks to brands’ own websites and giving third-party sources like Wikipedia, YouTube…

    Ahrefs Blog7 min read
  • SEO for Static Sites: 8 Problems to Watch For

    But easier to build doesn’t necessarily mean easier to optimize. WordPress and other CMSs quietly handle many SEO basics through plugins and built-in functionality, from canonicals and sitemaps to redirects, metadata, schema, and 404 handling. With a static site, much…

    Ahrefs Blog15 min read
  • AI Overviews Cut CTR by 23.1% in France

    France got AI Overviews on July 22, 2026. We tracked 963 domains in GSC, 28 days before and 9 days after. The most exposed lost 23.1% of their CTR.

    Ahrefs Blog7 min read

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